Coming to Munich-Creative-Business-Week 2026 // 04-10 May Delulumcbw 2026 • Pavilion • Munich, Germany • 05/26 DELULU (derived from “delusional”) describes a retreat into wishful thinking when reality becomes too complex. The term originates in youth slang used by a generation growing up amid multiple crises and profound anxiety about the future-shaped by climate change, social insecurity, and digital overload. Rather than resigning, this generation turns escapism into a playful survival strategy, where imagination and humor become forms of self-empowerment. Global crises can produce a sense of overwhelm; philosopher Timothy Morton describes them as “hyperobjects”—phenomena so vast and distributed that they exceed our capacity to fully perceive them.

The installation Delulu translates this condition into a walkable labyrinth: a continuously shifting spatial experience in which disorientation becomes a creative moment. Visitors navigate between isolation and encounter, between stillness and movement.

Delulu is conceived as an experimental space, a playground of possibilities, that reflects on our role as designers. The installation asks how we can take responsibility while still designing courageously amid uncertainty, change, and illusion.